A feature story is a type of news story that goes beyond the usual facts to create a compelling and unique narrative. Feature articles provide an in-depth analysis of a particular subject or location. A good feature story will attract readers’ attention long enough to create a lasting impression.

There are various kinds of feature article writing. Journalists involved in feature writing are known to go beyond the usual facts to uncover the hidden stories beneath the surface. If you’re a new writer or a freelance journalist looking to improve your skills, these tips can help you get started.

Take Time to Research

Besides the usual facts, a good feature story also needs evidence. Aside from interviews and quotes, other sources such as family members, eyewitnesses, and anecdotes can help develop a compelling and unique story. Having the opportunity to hear their stories can help create a more balanced and exciting story.

Create a Powerful Headline

One of the most challenging aspects of feature writing is getting the readers’ attention. Unlike hard news stories, feature articles don’t try to hide the truth but rather provide an in-depth analysis of a particular subject or location. A good feature story should attract readers’ attention long enough to create a lasting impression.

Hook the Audience

The opening paragraph should be the main focus of the feature story, as it should introduce the reader to the story and provide them with a reason to keep reading. In addition to giving the reader a compelling and unique story, the first paragraph should also introduce tension and give readers a reason to keep looking for more information.

Fluid-Structure

Feature writing is structured similarly to how you would write a short story. However, don’t be afraid to try making the format your own. As long as the information flows seamlessly into your story and the emotional arc is connected, you will likely create a compelling feature article. Even if you’re writing a personality profile, make sure that the main elements of your feature story are related to the person you’re talking about. 

Make it Effective

If you’re planning on creating a tense setup for your feature story, the reader should feel like there are many points to it. Your main body should contain all the necessary information and the payoffs the reader has anticipated. Even if the story doesn’t end as you want it to, the conclusion should still feel satisfying to the readers.